Here is a pretty funny example of spinning the decision to offer less of a product at more or less the same price. Since there is less product, there is less packaging, which is essentially waste. So, the company is saying this is an environmentally friendly decision. I'm not quite sure I buy that.

“The small bottles offer big benefits for consumers and retailers alike,” said Bob Hirsch, Gold Eagle Co.’s chief executive officer. “They require less plastic, less corrugated, less freight cost, less warehouse and shelf space, so they are lower in cost than comparable full-size products. Retailers can offer lower price points to their customers and still earn higher margins. Also, the reduced packaging means less waste and less harmful impact on the environment.”