Communication Jazz

My take on anything related to humans exchanging words and ideas.

Friday, January 12, 2007

Sometimes it is hard to catch spelling mistakes no matter how hard we try:

F&I traning program gaining endorsements

What exactly is yellow taste? I just don't understand the good marketing people at Kellog's on this one.

Thursday, December 07, 2006

Here's another examples of bad communication. This headline doesn't exactly roll of the tongue:

Holland Group and Otto Sauer Achsenfabrik GmbH Announce Merger

I would have thought that the German company would use another name for doing business in English-speaking countries. Even OSAG would have been better.

Monday, November 06, 2006

Here is a pretty funny example of spinning the decision to offer less of a product at more or less the same price. Since there is less product, there is less packaging, which is essentially waste. So, the company is saying this is an environmentally friendly decision. I'm not quite sure I buy that.

“The small bottles offer big benefits for consumers and retailers alike,” said Bob Hirsch, Gold Eagle Co.’s chief executive officer. “They require less plastic, less corrugated, less freight cost, less warehouse and shelf space, so they are lower in cost than comparable full-size products. Retailers can offer lower price points to their customers and still earn higher margins. Also, the reduced packaging means less waste and less harmful impact on the environment.”

Thursday, October 05, 2006

How about this for stupid marekting communication. I was going home on Tuesday and found this alarming note on my car.

Apparently, idiot Mark Benson had no idea that notes like this make people think someone is eyeing their car for theft. I gave him a call and told him many of the poeple in my office didn't appreciate a note written in chicken scratch on a liquor store bag being put on our cars. We really didn't like the demanding tone of "I need this car." What an idiot. Feel free to call and harass him.

Tuesday, October 03, 2006

Here's an example of really bad PR advice. Here's what the president and CEO of Superior Industries had to say about his decision to close a plant in Johnson City, Tenn., and lay off 500 workers:
"This is the latest step in our program to rationalize our production capacity to more effectively balance plant utilization and costs against our customers' changing requirements for pricing, wheel size, design, scheduling and volume," said President and Chief Executive Officer Steven Borick.
Unbelievable. His decision to use this legalese totally dehumanizes these workers and treats them as though they were physical parts that had just been amortized. Plant closing are a part of business sometimes, but the way this guy talks about closings and the employees affected needs to be completely rethought.

Here's the rest of his lifeless quote:
"All existing customer programs will be transferred to Superior 's other manufacturing plants. However, recent Big 3 Automakers' announcements of sweeping production cuts, particularly in Superior 's important light trucks and SUV platforms, have reduced Superior 's requirements for the near future. Employee notices were distributed today so that programs can be developed jointly with the State of Tennessee to assist our workers in their future employment needs."

Monday, October 02, 2006

Here's a strange looking photo from a sad news story. What I find interesting is that the emergency official is wearing a jacket that says Fire Police. Is that a suggestion or an identity crisis?